With the upcoming version of WordPress 3 (available in beta as of today) here is a tip of how to pull the custom types in the loop once you have created them.

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Recent News

< ?php $recentPosts = new WP_Query(); $recentPosts->query($query_string . '&post_type=news'); ?> < ?php while ($recentPosts->have_posts()) : $recentPosts->the_post(); ?>- < ?php the_title(); ?> < ?php endwhile; ?>

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In the example above I have created a "News" custom type and now I am adding them to the page with a custom loop.