SXSW by the Numbers
1. Age
Only 1% of SXSW attendees are under 21; 49% are between 21 and 34; 48% are between 35 and 54; and 4% are above 55 years old.
![Infog-mini_final_outlined-individual-01](https://i2.wp.com/rack.2.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLjIyNDhiLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/70f71efe/f3c/InfoG-mini_Final_outlined-individual-01.jpg?w=640)
2. Gender
Forty-one percent of SXSW attendees are women; 59% are men.
![Infog-mini_final_outlined-individual-02](https://i2.wp.com/rack.2.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLjFlNjJkLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/09935d4d/d30/InfoG-mini_Final_outlined-individual-02.jpg?w=640)
3. Relationship Status
Most of the people at SXSW are married (49.1%), followed by single (44.3%) and divorced (5.1%).
![Infog-mini_final_outlined-individual-03](https://i0.wp.com/rack.3.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLjY4ODQ3LmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/12578176/ac7/InfoG-mini_Final_outlined-individual-03.jpg?w=640)
4. Children
Don’t worry too much about screaming babies at SXSW. Sixty-nine percent of attendees have no children. Of the 31% that do, most are raising two kids.
![Infog-mini_final_outlined-individual-04](https://i0.wp.com/rack.1.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLjk4ZTNhLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/2cfc6b08/e0f/InfoG-mini_Final_outlined-individual-04.jpg?w=640)
5. Travel
Seventy-nine percent traveled to SXSW from the U.S., while 21% arrived from international locations.
![Infog-mini_final_outlined-individual-05](https://i0.wp.com/rack.0.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLjM0ZDIzLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/8f5671e0/387/InfoG-mini_Final_outlined-individual-05.jpg?w=640)
6. Goals
From the looks of it, most people are there for the party…
![Infog-mini_final_outlined-individual-06](https://i1.wp.com/rack.1.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLjUxOWJlLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/371f1d9a/72a/InfoG-mini_Final_outlined-individual-06.jpg?w=640)
7. Reasons
…On second look, 64% claim to be at SXSW for new business opportunities.
![Infog-mini_final_outlined-individual-07](https://i2.wp.com/rack.2.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLmFjNDgwLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/e5663837/fbd/InfoG-mini_Final_outlined-individual-07.jpg?w=640)
8. Ticket
Cha-ching! Most people (63%) traveled to Austin, Tex. on their boss’ dime.
![Infog-mini_final_outlined-individual-08](https://i0.wp.com/rack.3.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLmQzMWNiLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/b33e7b02/bf7/InfoG-mini_Final_outlined-individual-08.jpg?w=640)
9. Jobs
No job shortage here — 89.6% of attendees are employed full-time.
![Infog-mini_final_outlined-individual-09](https://i2.wp.com/rack.3.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLjQ5NmEyLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/abd9bf01/ae1/InfoG-mini_Final_outlined-individual-09.jpg?w=640)
10. Pay
Surprisingly, about one-third of SXSW attendees make over $150,000 in salary.
![Infog-mini_final_outlined-individual-10](https://i1.wp.com/rack.0.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLjFlNWQ3LmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/e8e2c30d/431/InfoG-mini_Final_outlined-individual-10.jpg?w=640)
11. Residence
Over half (55%) of the people at SXSW are homeowners; 42% rent; and 3% couch-surf (shocker).
![Infog-mini_final_outlined-individual-11](https://i1.wp.com/rack.0.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLmM1ZDNhLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/4e78ed9d/41e/InfoG-mini_Final_outlined-individual-11.jpg?w=640)
12. School
Diplomas are everywhere at SXSW: 55.5% hold a bachelor’s degree, and 30.8% have a graduate degree.
![Infog-mini_final_outlined-individual-12](https://i0.wp.com/rack.3.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLjVlN2Y2LmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/34a76a71/c45/InfoG-mini_Final_outlined-individual-12.jpg?w=640)
13. Social Media
Social media in order of popularity: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, WordPress, Tumblr, Flickr and Reddit.
![Infog-mini_final_outlined-individual-13](https://i0.wp.com/rack.0.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLjVjYjg5LmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/75e31956/efd/InfoG-mini_Final_outlined-individual-13.jpg?w=640)
14. Attendees
Finally, a whopping 96% of SXSW attendees use social media.
![Infog-mini_final_outlined-individual-15](https://i0.wp.com/rack.2.mshcdn.com/media/ZgkyMDEzLzAzLzA4LzgzL0luZm9HbWluaV9GLmRhZDJhLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/d5bb9e5a/3ae/InfoG-mini_Final_outlined-individual-15.jpg?w=640)
Source: @Mashable